What makes You, Inc. by Harry Beckwith and Christine Clifford Beckwith a recommended book?
One of the best things about You Inc. The Art of Selling Yourself is that each chapter is really short. It’s like reading a blog entry. You can read it on the train, waiting in a line, while you’re on hold…and always get some little nugget that you can think about before you read the next entry. Each one has targeted and practical information that ranges from tips about branding yourself for success and suggestions for giving excellent speeches to making sure you own one pair of great shoes.